Janet Ellen Raasch

Janet Ellen Raasch

Janet Ellen Raasch is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. Continue Reading

Tag Archives: website

To satisfy new search algorithms: Panda, Penguin and Hummingbird

Posted in Content, Ghostwriter, Internet and social media, Legal
Part two of a five-part article: Panda and Penguin are two major changes to the existing Google algorithm made in 2011 and 2012, respectively.   In 2013, Google released a totally new algorithm called Hummingbird (which incorporates and enhances the updates made by Panda and Penguin).  These three developments Continue Reading

Best bios: Personal quotes are persuasive

Posted in Biographies
Web site bios should be so much more than lifeless resumes — they should be persuasive marketing documents.  At a certain point in a lawyer’s career, professional competence is assumed.  Potential clients are looking for lawyers (and other professional services providers) who are not only skilled, but also good and interesting Continue Reading

How your law firm Web site creates an “experience” that impresses or alienates clients

Posted in Internet and social media, Technology, Writing samples: Legal management, Writing samples: Legal marketing
People who visit business — and law firm — Web sites are task-oriented.  They are visiting in order to find specific information.  The perceived quality of the experience in visitors’ minds will be based on how relatively easy or difficult it is to obtainthe information they are looking for.  In this Continue Reading