Part five of a five-part article:
“Take advantage of Google Analytics to collect data that can be used to improve the quality of your webpages – adding more of what works and eliminating what does not,” said Robinson. “In Google Analytics, which is currently free, law firms can set
Part four of a five-part article:
Law firms that want to prevent or correct loss of search engine result page rankings and traffic should publish meaningful, original content on a regular basis. The goal is content that will establish a firm, practice group or lawyer as a though leader
Part three of a five-part article:
Before a law firm can create relevant content, it needs to know with whom it is communicating. In marketing talk, this is called the “user persona” – or target market.
“In user-centered design and marketing, personas are user types that
Part two of a five-part article:
Panda and Penguin are two major changes to the existing Google algorithm made in 2011 and 2012, respectively. In 2013, Google released a totally new algorithm called Hummingbird (which incorporates and enhances the updates made by Panda and Penguin). These three developments
The success of a law-firm website is determined by how many clients and potential clients visit the site, spend time there and take action based on what they discover.
Over the years, law-firm marketers focused on keyword and link strategies to enhance search engine results and increase traffic
“A well-crafted LinkedIn network is like a finely tuned sports car,” said Nugent. “It’s really a waste if you just let it sit in the garage. You should take it out for a spin as often as possible. The more you ‘drive’ LinkedIn, the more you’ll discover its usefulness