Constant content for the Internet
In the Internet age, clients and potential clients (or reporters or program organizers) will put your name or practice area into a search engine as part of their hiring or decision-making process. The first page of search-engine results equals your professional reputation online — and determines whether or not you get the call.
Janet Ellen Raasch works closely with professional service providers – especially lawyers, law firms, legal organizations and consultants to the legal industry — to enhance your online reputation by creating informative, keyword-rich content that appears on the Internet under your own name. She writes in a style carefully crafted to appeal to the Internet reader and attract search engines.
This content can be posted on your own Web site and/or electronic newsletter – and syndicated over the Internet via RSS feed. It can be contributed to the social media Web sites where your clients congregate – blogs, content sites, social networks and wikis.
Constant copy for print
A well-written, published article with your name at the top is perceived by clients and potential clients (or reporters or program organizers) as a reputable third-party endorsement of your expertise in a particular subject area.
Janet Ellen Raasch works closely with professional service providers – especially lawyers, law firms, legal organizations and consultants to the legal industry — to successfully bridge the communications gap that often exists between the jargon and writing style of a professional practice area and the language and style preferred by business and consumer publications and their readers.
Raasch uses her journalism education and experience to help you create interesting, informative articles and white papers that will resonate with publishers and readers. In addition, she writes press releases, client letters, newsletters and the full range of print marketing collateral. Most print copy will also be posted as Internet content – so there is value in working with a writer who works in both media.
Constant marketing context
The writing and publication of content for the Internet and copy for print should take place within a comprehensive marketing and business development agenda. Professional service firms “sell” the expertise of their practitioners — and good published content and copy provide an example as well as a third-party endorsement of this expertise.
Janet Ellen Raasch is an active member of the Legal Marketing Association – and has participated in this organization as both a consultant and as an in-house marketing director. She is widely published (see “Writing Samples”) on subjects at the core of legal marketing. Many of these articles are based on presentations by experts to the LMA Rocky Mountain Chapter.
Because of her dual strengths as an experienced journalist and a professional services marketer, Janet Ellen Raasch can help you create the articles, white papers and marketing collateral that enhance your reputation within an overall marketing context.