Janet Ellen Raasch

Janet Ellen Raasch

Janet Ellen Raasch is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. Continue Reading

Category Archives: Strategy

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RFPs: A good proposal reflects a client’s business strategy

Posted in Content, Ghostwriter, Proposals/beauty contests, Sales, Strategy
A proposal is client-centric when it clearly acknowledges and reflects the business strategy of the client that requested the proposal — how the client attempts to differentiate itself and successfully compete with its own rivals in the marketplace. Uncovering a potential client’s business strategy requires research, but it Continue Reading

From bios to profiles to microsites: Your online legal reputation belongs to you

Posted in Biographies, Content, Strategy, Writing
Attorney bios are the most frequently visited pages on law firm websites.  Some of these visits are due to the simple fact that clients and potential clients are heading to bios for a particular attorney’s contact information — phone number or email address.    But many of these visits are the result of Continue Reading