Janet Ellen Raasch

Janet Ellen Raasch

Janet Ellen Raasch is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. Continue Reading

Category Archives: Branding

Subscribe to Branding RSS Feed

Using your brand to differentiate

Posted in Branding
There are lots of quality law firms and qualified lawyers out there.  Legal skills are simply table stakes.  In order to stand out from the crowd, law firms and lawyers must differentiate themselves from the pack.  Branded product wins over commodity product every time. Which brings me to Frontier Airlines.  What could Continue Reading