Until recently, very few lawyers and corporate counsel had even heard of the social media site LinkedIn. In fact, it surprises many to learn that LinkedIn was launched ten years ago. How quickly things have changed!
Ninety-five percent of ABA members indicate that they have posted their profiles on LinkedIn. Seventy percent of corporate counsel indicate that they use LinkedIn regularly as a tool to find and vet outside counsel. These statistics come from a 2012 ABA survey.
LinkedIn is now one of the world’s most popular websites. If you would like to be found by potential clients, your LinkedIn profile has become even more important than your website biography. If you are looking for networking opportunities, your LinkedIn presence and activity have become just as important as your face-to-face networking.
LinkedIn launched in May 2003. “From the very start, LinkedIn differentiated itself as a site for business, business development and recruitment rather than a social site,” said Phil Nugent.
“In just ten years, LinkedIn has gained 225 million users around the world, including 80 million users in the United States,” said Nugent. “More than 173,000 people join LinkedIn each day. It is a great place for many attorneys, because the demographics of LinkedIn skew older, wealthier and more-educated than any of the other top social media sites.”
Nugent discussed effective use of LinkedIn by lawyers and law firms at the monthly educational meeting of the Rocky Mountain Chapter of the Legal Marketing Association, held July 9 at Sullivan’s Steakhouse in LoDo Denver. Nugent is a non-practicing attorney and principal at NCG Strategic Marketing.
“Successful use of LinkedIn as a business development tool has three steps,” said Nugent. “First, you must post a complete and compelling profile. All too many lawyers and law firms leave it at that, however, and then wonder why LinkedIn is not working as well as they had hoped.
“To achieve success on LinkedIn, you must build a strong network of connections in terms of both quality and quantity,” said Nugent. “With this accomplished, you can leverage LinkedIn as a business development tool to find others, to get found and to conduct market research.”
This is part one of a four-part article. For the complete article: