In any law firm, there is a lot of persuasion going on.  Persuasion and negotiation are, after all, essential skills in the practice of law. But they are also important in other tasks performed at law firms.  In the human resources area, you must persuade someone to hire you, pay you more money and advance you in your career.  In the operations area, you must persuade your colleagues to work with you.

And of course, a lot of law firm persuasion takes place in the realm of business development.  You must persuade clients in your marketplace that you are expert in your field of practice.  You must persuade influencers to refer to you to others and potential clients to meet with you.  You must persuade current clients to stay with you and give you more work.

Wouldn’t it be much easier to persuade others if you knew what they were thinking?  The ability to read body language provides this valuable information.

Wouldn’t it be much easier to persuade others if they liked you and trusted you?  The ability to modify your own body language makes it much more likely that this will happen.

The ability to read and respond to body language was discussed by Traci Brown at the June 11 program of the Rocky Mountain Chapter of the Legal Marketing Association, held at Sullivan’s Steakhouse in LoDo Denver.  Brown is a Boulder-based persuasion expert who teaches lawyers how to use body language to pick and persuade members of a jury.  She is author of Mastering Magical Persuasion and Body Language Confidential.

This is part one of a three-part article.  For the entire article:

When persuading, body language beats words