This is part six of a seven-part article on innovative law firm websites. Link to entire article below.
“On the websites we design,” said Walsh, “we often use handwriting and drawings. We create diagrams on whiteboards. We arrange a collage of personal and professional items on a lawyer’s desk or on a bulletin board, and use that picture on the lawyer’s bio.”
In a website designed for a law firm composed of lawyer/scientists, Greenfield/Belser used the layout of the periodic table of the elements to organize information on the site. “This resonates strongly with the firm’s clients in the scientific community,” said Walsh.
Color, motion and sound also grab attention. “Online color is free,” said Walsh, “and yet many law firms fail to make full use of it. In the age of YouTube, visitors to your website are used to video and animation. Although eight minutes of a talking head can be deadly, 30 seconds of a professionally done video can be extremely effective.”
Webinars, seminars and presentations should be recorded and made available on a law firm’s website. “We recommend building a ‘mini-site’ for a special event within the main law firm website,” said Walsh. “This includes information about the benefits of the event, the presenters and the topic, as well as links to useful resource materials.”
Certain items lend themselves to be broken out or placed in sidebars as graphic elements for special emphasis. These include case stories, client testimonials (print or video), fast facts, awards, accolades and rankings. This sort of information disappears when it is buried in paragraphs of text.