Janet Ellen Raasch

Janet Ellen Raasch

Janet Ellen Raasch is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. Continue Reading

Tag Archives: social media

To satisfy new search algorithms: Panda, Penguin and Hummingbird

Posted in Content, Ghostwriter, Internet and social media, Legal
Part two of a five-part article: Panda and Penguin are two major changes to the existing Google algorithm made in 2011 and 2012, respectively.   In 2013, Google released a totally new algorithm called Hummingbird (which incorporates and enhances the updates made by Panda and Penguin).  These three developments Continue Reading

LMA Conference Synopsis: Improving Visibility

Posted in Content, Ethics, Ghostwriter, Profession, Sales
The Legal Marketing Association provides guidance on marketing, business development and communications within the legal profession.  This article summarizes a presentation by Betsi Roach, executive director of the LMA, on important themes that emerged at the 25th annual LMA Conference held last month, as well as recent LMA developments.  This excerpt Continue Reading

David Freedman: How to leverage bylined articles for business development

Posted in Ghostwriter, Writing
Nothing lends third-party credibility like getting one of your articles published in a respected publication — print or online. David Freedman, a writer in Chicago, recently published a good article at RainToday.com on "How to leverage bylined articles for business development"."  The article iincludes sections on publication, distribution and Web optimization. Once Continue Reading