Janet Ellen Raasch

Janet Ellen Raasch

Janet Ellen Raasch is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. Continue Reading

Tag Archives: copy

To satisfy new search algorithms: Panda, Penguin and Hummingbird

Posted in Content, Ghostwriter, Internet and social media, Legal
Part two of a five-part article: Panda and Penguin are two major changes to the existing Google algorithm made in 2011 and 2012, respectively.   In 2013, Google released a totally new algorithm called Hummingbird (which incorporates and enhances the updates made by Panda and Penguin).  These three developments Continue Reading

RFPs: A good proposal reflects a client’s business strategy

Posted in Content, Ghostwriter, Proposals/beauty contests, Sales, Strategy
A proposal is client-centric when it clearly acknowledges and reflects the business strategy of the client that requested the proposal — how the client attempts to differentiate itself and successfully compete with its own rivals in the marketplace. Uncovering a potential client’s business strategy requires research, but it Continue Reading