Janet Ellen Raasch

Janet Ellen Raasch

Janet Ellen Raasch is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. Continue Reading

Category Archives: Biographies

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From bios to profiles to microsites: Your online legal reputation belongs to you

Posted in Biographies, Content, Strategy, Writing
Attorney bios are the most frequently visited pages on law firm websites.  Some of these visits are due to the simple fact that clients and potential clients are heading to bios for a particular attorney’s contact information — phone number or email address.    But many of these visits are the result of Continue Reading

Best bios: Personal quotes are persuasive

Posted in Biographies
Web site bios should be so much more than lifeless resumes — they should be persuasive marketing documents.  At a certain point in a lawyer’s career, professional competence is assumed.  Potential clients are looking for lawyers (and other professional services providers) who are not only skilled, but also good and interesting Continue Reading

Best bios: A newsworthy narrative

Posted in Biographies
I encourage my clients to create online bios that are more than simple lists of credentials — bios and profiles that can stand alone as marketing documents.  These generally include three categories:  a narrative, case studies and personal quotes.  This post talks about the narrative section. Each narrative should begin with the Continue Reading