Janet Ellen Raasch

Janet Ellen Raasch

Janet Ellen Raasch is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. Continue Reading

Category Archives: Writing

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Aristotle still rocks: Ethos, logos and pathos = Effective persuasion

Posted in Content, Ghostwriter, Writing
For ten years, I taught persuasive writing in the College of Communications at Marquette University.  The primary text was Aristotle’s Rhetoric.  As someone who uses the principles of ethos (shared values), logos (demonstration of expertise) and pathos (acknowledgement of feelings) every day to create persuasive content and copy for my clients Continue Reading

From bios to profiles to microsites: Your online legal reputation belongs to you

Posted in Biographies, Content, Strategy, Writing
Attorney bios are the most frequently visited pages on law firm websites.  Some of these visits are due to the simple fact that clients and potential clients are heading to bios for a particular attorney’s contact information — phone number or email address.    But many of these visits are the result of Continue Reading

David Freedman: How to leverage bylined articles for business development

Posted in Ghostwriter, Writing
Nothing lends third-party credibility like getting one of your articles published in a respected publication — print or online. David Freedman, a writer in Chicago, recently published a good article at RainToday.com on "How to leverage bylined articles for business development"."  The article iincludes sections on publication, distribution and Web optimization. Once Continue Reading

Using LinkedIn Groups for legal marketing purposes

Posted in Content, Internet and social media, Writing
Do you use LinkedIn Groups for legal marketing purposes?  There’s been a heated discussion of the pro’s and con’s of this tactic in Larry Bodine’s listserv (membership required).  Here’s what I added today: Funny that this conversation should be top-of-list today.  Yesterday I joined about ten additional LinkedIn groups — mostly for Continue Reading