Janet Ellen Raasch

Janet Ellen Raasch

Janet Ellen Raasch is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. Continue Reading

Category Archives: Sales

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RFPs: A good proposal reflects a client’s business strategy

Posted in Content, Ghostwriter, Proposals/beauty contests, Sales, Strategy
A proposal is client-centric when it clearly acknowledges and reflects the business strategy of the client that requested the proposal — how the client attempts to differentiate itself and successfully compete with its own rivals in the marketplace. Uncovering a potential client’s business strategy requires research, but it Continue Reading

LMA Program Synopsis: Honing your leadership skills

Posted in Content, Ghostwriter, Profession, Sales
The Legal Marketing Association provides guidance on marketing, business development and communications within the legal profession.  This article summarizes a presentation by Betsi Roach, executive director of the LMA, on important themes that emerged at the 25th annual LMA Conference held last month, as well as recent LMA developments.  This excerpt Continue Reading