Janet Ellen Raasch

Janet Ellen Raasch

Janet Ellen Raasch is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. Continue Reading

Category Archives: Proposals/beauty contests

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RFPs: A good proposal reflects a client’s business strategy

Posted in Content, Ghostwriter, Proposals/beauty contests, Sales, Strategy
A proposal is client-centric when it clearly acknowledges and reflects the business strategy of the client that requested the proposal — how the client attempts to differentiate itself and successfully compete with its own rivals in the marketplace. Uncovering a potential client’s business strategy requires research, but it Continue Reading