Janet Ellen Raasch

Janet Ellen Raasch

Janet Ellen Raasch is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. Continue Reading

Category Archives: Profession

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LMA Program Synopsis: Honing your leadership skills

Posted in Content, Ghostwriter, Profession, Sales
The Legal Marketing Association provides guidance on marketing, business development and communications within the legal profession.  This article summarizes a presentation by Betsi Roach, executive director of the LMA, on important themes that emerged at the 25th annual LMA Conference held last month, as well as recent LMA developments.  This excerpt Continue Reading

LMA Conference Synopsis: Improving Visibility

Posted in Content, Ethics, Ghostwriter, Profession, Sales
The Legal Marketing Association provides guidance on marketing, business development and communications within the legal profession.  This article summarizes a presentation by Betsi Roach, executive director of the LMA, on important themes that emerged at the 25th annual LMA Conference held last month, as well as recent LMA developments.  This excerpt Continue Reading

Legal marketing in a competitive environment: LMA keeps practitioners out front with annual conference and new services (part one)

Posted in Content, Ghostwriter, Profession, Sales
The Legal Marketing Association provides guidance on marketing, business development and communications within the legal profession.  This article summarizes a presentation by Betsi Roach, executive director of the LMA, on important themes that emerged at the 25th annual LMA Conference held last Continue Reading

Hildebrandt interprets impact of economic crisis on legal industry

Posted in Financial, Profession
The recent economic crisis has had a significant impact on everyone — including most law firms.  The following article summarizes a presentation made Nov. 10 by Kristin Stark of Hildebrandt International to the Rocky Mountain Chapter of the Legal Marketing Association.  In this presentation, Stark presents and interprets  third-quarter 2009 Hildebrant Peer Continue Reading

A passion for accounting — and marketing! “Marketer of the Year” discusses his approach

Posted in Profession
Passion and accounting.  These are two words that, until recently, you’d rarely find in the same neighborhood.  At Grant Thornton, these two seemingly contradictory concepts have been paired to create a memorable marketing campaign.  The article, which appeared in the September 2005 issue of Professional Marketing magazine, is based on an Continue Reading

Boot camp 2004: Getting in shape for a career in legal marketing

Posted in Budget, Coaching, Cross-selling, Legal personality, Profession
A group representing the next generation of eager young law firm marketers converged on Denver to participate int he Legal Marketing Association Boot Camp 2004 — "Roadmap to Your Destination — Legal Marketing."  In these September 2004 articles, speakers discuss a wide range of topics. Boot Camp 2004:  Getting in Continue Reading