Janet Ellen Raasch

Janet Ellen Raasch

Janet Ellen Raasch is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. Continue Reading

Category Archives: Ethics

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Competitive intelligence about people

Posted in Competitive intelligence/research, Ethics, Ghostwriter
The gathering and analysis of competitive intelligence — about companies, other law firms and individuals — helps lawyers and law firms make important decisions.  This article, written by Janet Ellen Raasch, summarizes a presentation by Wanda McDavid and Judy Goater of Access Information, a Denver-based firm that provides competitive intelligence for Continue Reading

Competitive intelligence profiles

Posted in Competitive intelligence/research, Ethics, Ghostwriter
Th gathering and analysis of competitive intelligence — about companies, other law firms and individuals — helps lawyers and law firms make important decisions.  This article, written by Janet Ellen Raasch, summarizes a presentation by Wanda McDavid and Judy Goater of Access Information, a Denver-based firm that provides competitive intelligence for Continue Reading

Competitive intelligence on companies, competitors and adversaries

Posted in Competitive intelligence/research, Ethics, Ghostwriter
The gathering and analysis of competitive itelligence — about companies, other law firms and individuals — helps lawyers and law firms make important decisions.  This article, written by Janet Ellen Raasch, summarizes a presentation by Wanda McDavid and Judy Goater of Access Information, a Denver-based firm that provides competitive intelligence for Continue Reading

LMA Conference Synopsis: Improving Visibility

Posted in Content, Ethics, Ghostwriter, Profession, Sales
The Legal Marketing Association provides guidance on marketing, business development and communications within the legal profession.  This article summarizes a presentation by Betsi Roach, executive director of the LMA, on important themes that emerged at the 25th annual LMA Conference held last month, as well as recent LMA developments.  This excerpt Continue Reading

Lawyers embracing social media

Posted in Commentary, Ethics
According to research conducted for LexisNexis, 86 percent of lawyers under the age of 35 are members of social networks like LinkedIn, Facebook and MySpace.  Among lawyers age 46 and older, a surprising 66 percent are members of social media.  Obviously, the role of social networks in marketing a law practice Continue Reading