Janet Ellen Raasch

Janet Ellen Raasch

Janet Ellen Raasch is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. Continue Reading

Category Archives: Competitive intelligence/research

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Competitive intelligence about people

Posted in Competitive intelligence/research, Ethics, Ghostwriter
The gathering and analysis of competitive intelligence — about companies, other law firms and individuals — helps lawyers and law firms make important decisions.  This article, written by Janet Ellen Raasch, summarizes a presentation by Wanda McDavid and Judy Goater of Access Information, a Denver-based firm that provides competitive intelligence for Continue Reading

Competitive intelligence profiles

Posted in Competitive intelligence/research, Ethics, Ghostwriter
Th gathering and analysis of competitive intelligence — about companies, other law firms and individuals — helps lawyers and law firms make important decisions.  This article, written by Janet Ellen Raasch, summarizes a presentation by Wanda McDavid and Judy Goater of Access Information, a Denver-based firm that provides competitive intelligence for Continue Reading

Competitive intelligence on companies, competitors and adversaries

Posted in Competitive intelligence/research, Ethics, Ghostwriter
The gathering and analysis of competitive itelligence — about companies, other law firms and individuals — helps lawyers and law firms make important decisions.  This article, written by Janet Ellen Raasch, summarizes a presentation by Wanda McDavid and Judy Goater of Access Information, a Denver-based firm that provides competitive intelligence for Continue Reading

Law firms: Use competitive intelligence to make better business decisions

Posted in Competitive intelligence/research
In the increasingly competitive environment for legal services, most law firms recognize the need to make intelligent business decisions.  Decisions made in a vacuum — based on (often faulty) internal assumptions — do not fill the bill.  Truly intelligent business decisions are made within the context of a law firm’s external Continue Reading

You can’t have one without the other: Market research leads to strategic plans that work

Posted in Competitive intelligence/research
Most businesses make their bet-the-company decisions based on objective, valid market research.  Law firms should do the same.  Market research is a systematic and scientific process for gathering, recording and analyzing outside information as part of both planning and daily operations.  In this November 2005 article, a panel of research experts Continue Reading