Janet Ellen Raasch

Janet Ellen Raasch

Janet Ellen Raasch is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. Continue Reading

Category Archives: Client/industry teams

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Riches from niches: The best marketing plans originate with the practice/industry team

Posted in Client/industry teams
Sally Schmidt disagrees with the "umbrella" approach to law firm marketing.  Her experience working with more than 300 law firms around the globe has led her to the conclusion that law firm marketing efforts must be organized at the practice/industry team level.  In this June 2004 article, she discusses practice/industry teams Continue Reading