Janet Ellen Raasch

Janet Ellen Raasch

Janet Ellen Raasch is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. Continue Reading

Category Archives: Commentary

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A helluva engineer: A brief biography of Allan Gordon Provost

Posted in Commentary, Ghostwriter
Usually, I provide writing and ghostwriting services for lawyers, law firms, legal organizations and consultants to the legal industry.  But I can write just about anything for anybody.  Recently, for example, I was retained by a mining construction (Harrison Western Construction) and water process technology (HW Process Technologies) company to write a Continue Reading

Lawyers embracing social media

Posted in Commentary, Ethics
According to research conducted for LexisNexis, 86 percent of lawyers under the age of 35 are members of social networks like LinkedIn, Facebook and MySpace.  Among lawyers age 46 and older, a surprising 66 percent are members of social media.  Obviously, the role of social networks in marketing a law practice Continue Reading

Any place. Any Time. Any size. Any age.

Posted in Commentary
When lawyers and other professional services providers are asked  to develop more business, they often respond with a list of obstacles. I’m in the wrong place.  I don’t have enough time.  My firm is too small to compete.  I’m too young/old to be taken seriously. Social media tools help you demolish these obstacles and move Continue Reading

LMA Annual Conference headed for Denver

Posted in Commentary
Legal markting professionals and lawyers — get ready for the rarefield air and spectacular mountain views of the Mile High City!  The Legal Marketing Association will hold its 2010 Annual Conference March 10-13 in my beloved home town — Denver, Colorado.  If Denver was able to handle the Democratic National Convention, Continue Reading

Rocky Mountain News, Adieu

Posted in Commentary
The venerable  Rocky Mountain News published its last edition today, February 27, 2009 — just two months short of its 150th anniversary.  My beloved Rocky fell victim to my beloved Internet. Denver has long had two primary newspapers — the Denver Post (traditionally liberal) and the Rocky (traditionally conservative).  We’ve subscribed to Continue Reading

Reporters rely on social media

Posted in Commentary
When researching and writing articles — and looking for experts to quote in those articles — most reporters have come to rely on Internet sources, including social media.  If a lawyer’s name does not show up in a reporter’s search for particular key words, he or she is missing the opportunity to be quoted Continue Reading

How NOT to use Twitter

Posted in Commentary
The blogosphere is currently abuzz with an object lesson in how NOT to use Twitter (or any other social medium, for that matter) for business development purposes. An account executive from a large PR firm in Atlanta flew to Memphis to make a presentation to his big client — FedEx.  Upon landing Continue Reading

Marketing and the Metropolitan Opera

Posted in Commentary
Mid-day last Saturday, my husband and I headed downtown to a local movie theater to watch/hear a wonderful performance of Puccini’s "La Rondine" — broadcast live by the Metropolitan Opera.  As usual, two of the venue’s theaters were packed to capacity with enthusiastic local fans.  Since I am such a total Continue Reading

New LMA social network

Posted in Commentary, Legal
The Legal Marketing Association recently launched its new member social network — LMA Connect.  I’ve created a profile there and uploaded a few documents in order to give it a test drive.  Brett Wangman at LMA was very helpful.  A few suggestions:  It would be nice if you could make edits to Continue Reading